Privacy Policy

This Privacy Policy governs the manner in which the School collects, uses, maintains and discloses information collected from users (each, a “Student”) of the School. This Privacy Policy applies to the School and all Courses offered by the School.

1. General Information

Our Data Protection Policy applies to any processing of personal data with regard to the PLS-SEM Academy, which we call School in the following, in particular the visit of the website Personal data means any information relating to an identified or identifiable natural person, such as a name, the date of birth, an e-mail address or an IP-address. Processing means any operation or set of operations which is performed on personal data or on sets of personal data such as collection, recording, storage or any other use.

Data Protection is important for us. For this reasons, we pay high attention to treat your personal data confidential and in accordance with data protection regulations, in particular with the General Data Protection Regulation (GDPR) being into force from May 25, 2018 and this privacy policy.

2. Data Processor

The party responsible for processing data (controller) on this website is:

SmartPLS GmbH
represented by the managing partners Prof. Dr. Christian M. Ringle and Mr. Sven Wende
P.O. Box 1123
25474 Boenningstedt
Tel.: +49 176 52074990
Mail: support[at]
Internet address:

For any data protection issues please contact us under above contact mentioning the reference “data protection”.

3. Collection, processing, use and storage of personal data

The School uses the Teachable online teaching platform, which is fully governed by Teachable’s privacy policy. The details of Teachable’s privacy policy are explained on this this webpage:

Further, Teachable is compliant with the European Union’s (EU) General Data Protection Regulation (GDPR). There details of Teachable’s EU GDPR compliance are explained on this webpage:

4. Personal identification information

We may collect personal identification information from Students in a variety of ways, including, but not limited to, when Students enroll in the School or a Course within the School, subscribe to a newsletter, and in connection with other activities, services, features, or resources we make available in our School. Students may visit the School anonymously. We will collect personal identification information from Students only if they voluntarily submit such information to us. Students can refuse to supply personal identification information but doing so may prevent them from engaging in certain School related activities.

5. How we use collected information

The School may collect and use Students’ personal identification information for the following purposes:

  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
    We may use information in the aggregate to understand how our Students as a group use the services and resources provided in our School.
  • To send periodic emails
    We may use Student email addresses to send Students information and updates pertaining to their order. Student email addresses may also be used to respond to Student inquiries, questions, or other requests.

6. Sharing your personal information

We do not sell, trade, or rent Student personal identification information to others.

7. Third party websites

Student may find advertising or other content in our School that link to the websites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these websites and are not responsible for the practices employed by websites linked to or from our School. In addition, these websites or services, including their content and links, may be constantly changing. These websites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Student, is subject to that website's own terms and policies.

8. Changes to this Privacy Policy

The School has the discretion to update this Privacy Policy at any time. We encourage Students to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

9. Your acceptance of these terms

By enrolling in the School, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not enroll in the School. Your continued enrollment in the School following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.