This course shows how to run a moderator analysis in PLS-SEM. After an introduction of moderation, we discuss various ways how to implement interaction terms in a PLS path model and offer recommendations and best practices. Next, we explain how to interpret the results of a moderator analysis and illustrate its implementation using an example on corporate reputation.
Key Benefits
- Comprehensive video material discussing moderation and its implementation in PLS-SEM
- Covers the latest research on model specification
- Comprehensive lecturing slides included
- Annotated outputs from SmartPLS illustrate all analyses step-by-step
- Certificate after successful completion of the final exam
Your Instructor
Marko Sarstedt is Professor of Marketing at Ludwig-Maximilians-University Munich, Germany, and Adjunct Research Professor at Babeș-Bolyai University Cluj-Napoca, Romania. His research has been published in journals such as Nature Human Behaviour, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, Multivariate Behavioral Research, Organizational Research Methods, and Psychometrika. He has co-authored the books "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" and "Advanced Issues in Partial Least Squares Structural Equation Modeling" and regularly gives seminars on the method worldwide.
Course Curriculum
Fantastic course, great lecturer – a must see video if you want to run a moderator analysis in PLS-SEM.
Haya Ajjan, Elon University, USA
This course is an outstanding example of how the relatively difficult topic of moderator analysis in PLS-SEM can be explained in a simple and understandable way in order to apply the gained knowledge directly to an example.
José Luis Roldán, University of Seville, Spain