This course discusses the mediator analysis in PLS-SEM. After an introduction of the concept of mediation, we address how to identify different mediation types in PLS-SEM. We also discuss multiple mediation (serial and joint mediating effects) and illustrate the computations using an example on corporate reputation. Key topics include the following:
- What is mediation?
- Types of mediating effects
- Guidelines for testing mediating effects in PLS-SEM
- Testing multiple mediation: Parallel and serial mediating effects
Key Benefits
- Comprehensive video material discussing mediation and its implementation in PLS-SEM
- Covers advanced topics such as parallel and serial mediating effects
- Comprehensive lecturing slides included
- Annotated outputs from SmartPLS illustrate all analyses step-by-step
- Certificate after successful completion of the final exam
Your Instructor
Christian M. Ringle is a Chaired Professor and the Director of the Institute of Management and Decision Sciences at the Hamburg University of Technology (Germany) and an Adjunct Professor at the James Cook University (Australia). His research focuses on management and marketing topics, method development, business analytics, machine learning, and the application of business research methods to decision-making. His contributions have been published in journals such as Decision Sciences, European Journal of Marketing, International Journal of Research in Marketing, Information Systems Research, Journal of Business Research, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, and MIS Quarterly. Since 2018, Christian has been included in the Clarivate Analytics' Highly Researchers list. He regularly teaches doctoral seminars on business analytics and multivariate analysis methods worldwide (e.g., on CB-SEM and PLS-SEM). He is a co-developer and cofounder of the statistical software SmartPLS. More information: https://www.tuhh.de/mds/team/prof-dr-c-m-ringle
Course Curriculum
Mediation is an often necessary but complex analysis in PLS-SEM. This course is enlightening and exciting since it perfectly aligns theory and its practical application.
Gabi Dana Harrison, East Tennessee State University, USA
I really like and strongly recommend this course. It directly gets you to the point to run your own mediator analysis.
Christian Nitzl, University of Armed Forces Munich, Germany