Higher-order Models
Learn how to specify, estimate, and validate higher-order models in PLS-SEM
Watch PromoThis course shows how to specify, estimate, and validate higher-order models. After a description of the conceptual foundations of higher-order models, we discuss different ways how to specify and estimate them in PLS-SEM. Special emphasis is put on the estimation of formatively specified higher-order models whose lower-order component serves as endogenous construct in the path model. Focusing on the most prominent higher-order model types – reflective-reflective and reflective-formative – we describe how to validate higher-order models using the corporate reputation example. Specifically, we cover the following topics:
- What are higher-order models?
- Specifying higher-order models: The (extended) repeated indicators approach
- Specifying higher-order models: The two-stage approach
- Validating reflective and formative higher-order models
Key Benefits
- Comprehensive video material covering the state-of-the art in higher-order modeling
- Offers clear guidelines for specifying, estimating, and validating higher-order models
- Comprehensive lecturing slides included
- Annotated outputs from SmartPLS illustrate all analyses step-by-step
- Certificate after successful completion of the final exam
Course Curriculum
Your Instructor
Marko Sarstedt is Professor of Marketing at Ludwig-Maximilians-University Munich, Germany, and Adjunct Research Professor at Babeș-Bolyai University Cluj-Napoca, Romania. His research has been published in journals such as Nature Human Behaviour, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, Multivariate Behavioral Research, Organizational Research Methods, and Psychometrika. He has co-authored the books "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" and "Advanced Issues in Partial Least Squares Structural Equation Modeling" and regularly gives seminars on the method worldwide.
If you like to run a higher-order model analysis, this is a magnificent course and a must see to get it right!
Siggi Gudergan, Waikato Management School, New Zealand
I strongly recommend joining this outstanding course to get to know higher-order models in PLS-SEM.
Ramayah Thurasamy, Universiti Sains Malaysia, Malaysia