In this course package, we offer you a comprehensive introduction into the foundations of partial least squares structural equation modeling (PLS-SEM) and several advanced topics. We cover the following topics:
- PLS-SEM: A comprehensive introduction
- Mediator analysis
- Moderator analysis, including binary moderators and moderated mediation
- Higher-order models
- Importance-performance map analysis (IPMA)
- Necessary condition analysis (NCA)
- Nonlinear effects
- Advanced model assessment using the cross-validated predictive validity test (CVPAT)
- Measurement invariance
- Multigroup analysis
- Unobserved heterogeneity
To facilitate learning, we illustrate all PLS-SEM analyses using an empirical example on corporate reputation. Annotated screenshots from the SmartPLS software illustrate all analyses step-by-step. Every course comes with additional material that offer more details on each topic. At the end of each course, you can take a test to earn your personalized certificate of completion.
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- More than seven hours of video material on the principles and advanced topics in PLS-SEM
- Covers the latest developments in PLS-SEM as requested by reviewers and journal editors
- Comprehensive lecturing slides included
- Annotated outputs from SmartPLS illustrate all analyses step-by-step
- Certificate after successful completion of the final exam
Christian M. Ringle is a Professor of Management at the Hamburg University of Technology (TUHH), Germany, and an Adjunct Professor at the Waikato Management School, New Zealand. His research has been published in journals such as International Journal of Research in Marketing, Information Systems Research, Journal of the Academy of Marketing Science , and MIS Quarterly. He co-developed the SmartPLS software and regularly teaches doctoral seminars on multivariate statistics, especially the PLS-SEM method.
Marko Sarstedt is Professor of Marketing at Ludwig-Maximilians-University Munich (Germany) and Adjunct Research Professor at Babeș-Bolyai-University Cluj-Napoca (Romania). His research has been published in journals such as Nature Human Behaviour, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, Multivariate Behavioral Research, and Organizational Research Methods. He has co-authored two widely adopted textbooks on PLS-SEM and regularly gives seminars on the method worldwide.
This great course package allows you to learn everything you need to know about - in a short time! Watch, comprehend and succesfully apply PLS-SEM in your research or business projects.
Joe F. Hair, University of South Alabama, USA
The courses by Marko and Christian are really great. I have learned so much that I can apply right away in my own research. Take a look yourself!
Lucy Matthews, Middle Tennessee State University, USA
Courses Included with Purchase
Frequently Asked Questions
PLS-SEM is an important and particularly useful tool in the repertoire of multivariate analysis methods that every bachelor, master and doctoral student should be able use. These videos by top experts in this field are an excellent way to fully comprehend and apply PLS-SEM. See for yourself!
G. Tomas M. Hult, Michigan State University, USA
Outstanding PLS-SEM video course, great method and the great SmartPLS software. This combination is the perfect start into successful research and publishing.
Nicole Richter, University of Southern Denmark