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Everything you need to know about PLS-SEM

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PLS-SEM Academy LogoIn this course package, we offer you a comprehensive introduction into the foundations of partial least squares structural equation modeling (PLS-SEM) and several advanced topics. We cover the following topics:

  • PLS-SEM: A comprehensive introduction
  • Mediator analysis
  • Moderator analysis
  • Higher-order models
  • Importance-performance map analysis (IPMA)

To facilitate learning, we illustrate all PLS-SEM analyses using an empirical example on corporate reputation. Annotated screenshots from the SmartPLS 3 software illustrate all analyses step-by-step. Every course comes with additional material that offer more details on each topic. At the end of each course, you can take a test to earn your personalized certificate of completion.

Key Benefits

  • More than six hours of video material on the principles and advanced topics in PLS-SEM
  • Covers the latest developments in PLS-SEM as requested by reviewers and journal editors
  • Comprehensive lecturing slides included
  • Annotated outputs from SmartPLS illustrate all analyses step-by-step
  • Certificate after successful completion of the final exam

Your instructors

Christian M. RingleChristian M. Ringle is a Professor of Management at the Hamburg University of Technology (TUHH), Germany, and an Adjunct Professor at the Waikato Management School, New Zealand. His research has been published in journals such as International Journal of Research in Marketing, Information Systems Research, Journal of the Academy of Marketing Science , and MIS Quarterly. He co-developed the SmartPLS software and regularly teaches doctoral seminars on multivariate statistics, especially the PLS-SEM method.

Marko Sarstedt

Marko Sarstedt is Professor of Marketing at the Otto-von-Guericke University Magdeburg (Germany) and Adjunct Professor at Monash University Malaysia. His research has been published in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, Multivariate Behavioral Research, Organizational Research Methods, and Psychometrika. He has co-authored two widely adopted textbooks on PLS-SEM and regularly gives seminars on the method worldwide.

This great course package allows you to learn everything you need to know about - in a short time! Watch, comprehend and succesfully apply PLS-SEM in your research or business projects.
Joe F. Hair, University of South Alabama, USA

The courses by Marko and Christian are really great. I have learned so much that I can apply right away in my own research. Take a look yourself!
Lucy Matthews, Middle Tennessee State University, USA

Courses Included with Purchase



PLS-SEM: A comprehensive introduction
Everything you need to know about the principles of PLS-SEM
Christian Ringle and Marko Sarstedt
Mediator analysis
Understand mediator analysis and learn its execution in PLS-SEM
Christian M. Ringle
Moderator analysis
Understand moderator analysis and learn its execution in PLS-SEM
Marko Sarstedt
Higher-order models
Learn how to specify, estimate, and validate higher-order models in PLS-SEM
Marko Sarstedt
Importance-performance map analysis (IPMA)
Everything you need to know about the IPMA
Christian M. Ringle

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Frequently Asked Questions


When does the course start and finish?
The course starts now and ends when your subscription expires. In-between, it is a completely self-paced online course - you decide when you start and when you finish.
Do I get credits for the course?
For each course, you can obtain a certificate. Universities and academic institutions usually acknowledge 2 ECTS points after successfully passing a course as certified by us. The recognition, however, cannot be guaranteed and depends on the goodwill of your institution.
Do I get a course certificate?
Yes, you receive a personalized certificate after successful completion of all lectures, including a quiz.
What is the minimum score for passing the quiz?
You need to score at least 60% of all multiple-choice questions correctly.
When will my access to the courses end?
With the silver and gold options, students will have access to your course as long as they continue to pay their monthly (every 30 days, silver) or annual (every 365 days, gold) fee. The platinum option is a one-time payment, which grants unlimited access to all current and future courses.
What payment methods do you accept?
We only accept online payment by credit card.
Can I cancel my order and get a refund?
Unfortunately, we cannot provide a refund once an order has been placed and our videos have been accessed.
Who can I conntact in case of any further question?
Please send an email with your questions and issues to [email protected]

PLS-SEM is an important and particularly useful tool in the repertoire of multivariate analysis methods that every bachelor, master and doctoral student should be able use. These videos by top experts in this field are an excellent way to fully comprehend and apply PLS-SEM. See for yourself!
G. Tomas M. Hult, Michigan State University, USA

Outstanding PLS-SEM video course, great method and the great SmartPLS software. This combination is the perfect start into successful research and publishing.
Nicole Richter, University of Southern Denmark